
Over the past few weeks, Senator McCain’s political fortunes have fallen nearly as quickly as my 401K. His erratic response to the financial crisis has not played well with voters. (Also, his running mate’s coach turned back into a pumpkin.) With just four weeks remaining before the election, polls are clearly and decisively trending toward Obama.
Desperate times call for desperate measures. The McCain campaign can’t get any traction on actual issues, so they’re taking a turn for the low road. They’re betting they can distract the American people by attacking Obama’s character. There are some problems with this strategy, however.
First, it’s nothing we haven’t heard before. Most of these jabs were thrown during the brutal primary season (thanks, Hillary). We have already factored them into our decision-making process.
Second, guilt-by-association will backfire. Yes, Obama served on a charity board with a reformed 1960s radical. There are plenty of unsavory skeletons in the McCain-Palin closet: Charles Keating, John Singlaub, Joe Vogler. Do they really want us to know who they’ve been palling around with?
Third, and perhaps most importantly, the American people are really hurting right now. While McCain is wallowing in petty attacks, voters are screaming for substance. It won’t take long for our frustration to turn to resentment.
The Dow dropped another 500 points today. The economic crisis is deepening, and John McCain is trying to change the subject by having Joe Six-Pack fire off zingers from the campaign trail. Something tells me that’s not going to resonate.